Summer School 2014 Subject List
Designing Effective Visual Communications (DAAE2009) - (Stream A) - Opens 15 May 2012
|Faculty: Architecture, Design and Planning
Department: Architecture, Design and Planning
Credit Points: 6
Instructors: (1) Dr Zena OConnor - firstname.lastname@example.org
|Start Date: 02 Jul 2012
End Date: 27 Jul 2012
Status: Places available
Enrolments Open: 15 May 2012
Enrolments Close: 23 Jun 2012
Census date: 06 Jul 2012
On-time withdrawals close: 23 Jun 2012
Costs: Local - $3150.00 *
International - $3990.00 *
* Please note: Fees are indicative - while every effort is made to display the correct fees, final fees may vary.
Available to audit: No
Open to HSC graduates?: No
Visual communications such as PowerPoint presentations are now a common expectation at any level of employment. But how can we make sure our visual communication presentations are effective? The aims of this unit are: (1) Awareness that the design of effective visual communications (such as PowerPoint presentations, etc) involves decisions about the elements and principles of design. (2) To present knowledge about design theory as well as research- based information about design and associated topics that can be applied to visual communications design. (3) To demonstrate how information and knowledge about the mechanics of human vision and theories of visual perception can contribute to the design of effective visual communications. (4) To have students use their skills and knowledge about the elements and principles of design as well as theories of visual perception in the assessment tasks of this unit. The information provided in this course builds on Bauhaus principles and elements of design, and examines current theories of design within the context of visual communications design. In addition, students are provided with evidence-based information about visual perception and the cognitive processing of information relevant to visual communication design. The assessments tasks provide students with the opportunity to examine and evaluate examples of visual communications, and apply their knowledge in practical exercises in which they can demonstrate their understanding of the information presented in the learning modules of the unit.
600 word critical analysis; 1,000 word final design documentation.
Start Date: 02 Jul 2012 End Date: 27 Jul 2012