Summer School 2014 Subject List
Australian Marketing Project (Part A) (MKTG6209) - (Stream A) - Opens 17 May 2012
|Faculty: Business (Business School)
Credit Points: 6
Instructors: (1) Pennie Frow - firstname.lastname@example.org
|Start Date: 04 Jul 2012
End Date: 21 Jul 2012
Status: Places available
Enrolments Open: 17 May 2012
Enrolments Close: 23 Jun 2012
Census date: 06 Jul 2012
On-time withdrawals close: 23 Jun 2012
Costs: International - $3870.00 *
Local - $3500.00 *
* Please note: Fees are indicative - while every effort is made to display the correct fees, final fees may vary.
Available to audit: No
Open to HSC graduates?: No
This is a capstone unit, providing an opportunity for students to use learning gained during the course. The project requires application of analytical tools and project management skills to a marketing issue within an Australian company chosen by the student. The unit will include sessions that introduce project management and consulting skills - critical when designing and selling marketing projects within an organisation. One to one supervisory sessions will provide guidance on the project during the session. Students will design their own project and conduct independent research in a company that offers an interesting marketing issue. Examples of topics include: product development and launch; developing a new marketing strategy; entering a new market segment or implementing a new marketing initiative such as CRM. The deliverable will be a report of up to 20,000 words, along with a presentation to the client organisation and the student’s supervisor. Students will be assessed on problem identification, analysis, creative and actionable solutions, client management skills and persuasive presentation.This unit is only available to students enrolled in the Master of Marketing.
1 x 2000 word paper, 1 x 1000 word paper.
Start Date: 04 Jul 2012 End Date: 21 Jul 2012
Class times: (8 hours x 2) on 4 July and 21 July, with structured supervision by appointment with supervisor: email@example.com
Pls email firstname.lastname@example.org or email@example.com for MKTG6209 winter session meeting details. Easter Avenue Seminar room 121/115
No specific readings will be assigned relating to individual student projects.